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Imagine starting a career at some of the biggest consumer product and beauty companies in the world, skyrocketing to the head of L’Oreal in the UK and U.S., then pivoting to incubating burgeoning beauty and wellness brands. Veteran beauty executive Michel Brousset (Founder and CEO of Waldencast, a holding company and investment fund that incubates and accelerates early stage beauty and wellness brands and helps them rapidly create scale and profitability) delves into how to run and build brands that last a lifetime, why product performance is key in beauty, but a point of view and emotional connection direct to the consumer is king. Plus, the biggest reasons brands fail, how indie brands can scale, and the evolution of marketing in a digital age, how much has changed (you can now launch a brand with a cellphone), yet much has stayed the same. 

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