Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Show Info

Episode Info

Episode Info:

Audio is the “THEATRE of the MIND”, and it's also massive opportunity for brands to reach and engage loyal audiences. Melissa Finney, Spotify's Director of Brand Partnerships for CPG, enlightens us on how beauty brands can leverage a virtually untapped arsenal to reach consumers in a new an innovative way on one of the most prolific audio platforms out there: Spotify. Melissa discusses how, while social media is a filter, music is a mirror that offers a lens into psychographic insights which might inspire large and small brands to rethink their next campaigns. 

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Episode Options

Listen Whenever

Similar Episodes

Related Episodes