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When a single mother of three girls had three friends with breast cancer, she learned that their doctors stressed using natural products on the body. After being unable to find a natural deodorant that worked for her, she decided to invent one herself and started by mixing up formulas in her kitchen. She took her new product which is human-tested to ensure effectiveness, and natural enough to be safe from spa door to spa door on the Las Vegas Strip until she found a buyer at the very last door she knocked on. Now, Ira Green, Founder and CEO of Freedom Deodorant has created a company that's on a rocket trip, including a recent success on QVC. She joins Karen Moon and April Franzino to share how she’s built this dynamo of a business; pushing past what could have been a business disaster; the realities and challenges of raising funds as a female entrepreneur; how she turns noes into yeses; and her mission to change the landscape for all women in business.

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