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Episode Info:

A lawyer’s perspective on the legal issues facing the beauty industry today, and what the Kardashian Empire, intellectual property, and the beauty industry have in common…

Jenny Odegard, Attorney at Law and Founder of Odegard Law (a boutique New York law firm specializing in consulting with creative professionals), joins Karen Moon and Regina Gwynn in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • Odegard Law’s focus, boutique law firm, two partners
  • Intellectual property protection
  • Why Odegard went into law, and how it is a really powerful tool set
  • How it is important to learn about landscape you are in
  • Re-entering and finding impartial professionals when you go into something you don’t understand
  • Often conventional wisdom may not actually apply
  • Why Odegard may discourage S-Corps for many smaller companies
  • The Kardashian “empire” as a general case study in intellectual property law
  • Laws regarding testimonials and truth in advertising
  • Being in an all-women’s space

The post 074 – Jenny Odegard, Attorney at Law – A Powerful Tool Set for Creative Entrepreneurs appeared first on Beauty Is Your Business.

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