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Episode Info:

Managing sales reps while training, planning, and nurturing in-store retailer relationships…

Kristy Engels, SVP Marketing & Brand Strategy for Beauty Barrage (an outsourced sales force for beauty brand) joins Regina Gwynn, April Franzino, and Abby Wallach in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • Over 300 people servicing 3,000 doors, training in-store for brands
  • People like to understand a product, how to use it, what’s in it for them
  • A secret sauce for success in store for brands
  • An unusual start with the company for Kristy
  • The genesis of the company
  • Looking at sales data, working as a strategic partner, looking at plan and determining where the best ROI can be in which locations
  • Sales Analysis
  • Looking at ROI at store level, with a halo effect
  • A new way of tackling business
  • In store education, how they are different
  • Can help alleviate having to staff internally for this
  • Cost savings and strategic partner
  • Kristyn used to produce music and photography in entertainment work such as some Seinfeld images, then worked as chair and makeup agent
  • Doing a lot of content marketing before it was a buzzword
  • Really interesting partnerships
  • Having to get really to creative to get seen
  • Customer knowledge they are coming in with challenges you to raise your level of education

The post 072 – Kristy Engels of Beauty Barrage – Secret Store Success Sauce for Brands appeared first on Beauty Is Your Business.

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