If You Market
About This Show
The If You Market podcast is a conversation on B2B marketing with industry experts and thought leaders.
Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.Read more »
Most Recent Episode
25: You Want The PR? You Can't Handle The PR!!! with Karla Jo Helms
This week we talked to Karla Jo Helms. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing. #B2B #IfYouMarketRead more »