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Episode Info:

In this episode, we talk with Tyson Higginbotham from Supply Source Solutions. Tyson shares tips for manufacturers to increase the ease of doing business (EODB) for their end-users and effectively implement an eCommerce model. 

“We went from a manufacturing age to a digital consumer age over the course of the last 15 years...I think the big change that really happened — the hardest part for both the wholesaler as well as the manufacturer to understand — is the end-user consumer is no longer calling that wholesale distributor to have a salesperson come visit them at their office or location and bring a catalog with different sell sheets to sell them on the value proposition of that manufactured good. They are now able to access all of that information at the point of their buying journey when they are at the point of awareness and then consideration and evaluation. They do that on the manufacturer's website because they wanna go straight to the source to understand truly the value in features and benefits of what that product is.”

Connect with Tyson on LinkedIn. 

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