The Mentor Files
About This Show
If Monica Royer, founder of Monica + Andy, has learned anything about running a business, it’s that she has so much left to learn.
Join her as she chats with some of the world’s most inspiring CEOs, passionate entrepreneurs and experts at the top of their field to bring you invaluable insider advice and candid conversations about their journey to success.
Good things begin here.
Most Recent Episode
20 Chelsea Hirschhorn - The CEO of Fridababy on Their Unique Market and Marketing Tactics
6 days ago
If you're a mom or dad, you probably have one of today's guest's products in your home (and if you don't, you might wish you did)! Chelsea Hirschhorn is the president and CEO of Fridababy, a solutions based brand committed to making parents' lives easier by offering revolutionary products to safely and easily tackle common baby issues at home. Fridababy products are sold in 30,000 stores across the country and last year alone sold more than 2 million of their signature product The NoseFrida. In this episode. Chelsea shares the story behind the creation of the company and her unique perspective on marketing tactics (Hint: focusing on Instagram and influencers isn’t one of them!). Chelsea also reveals how she grew the business so quickly and the inspiration behind her wildly successful products.