About This Show
Mel Telecican helps you navigate the myriad of ways individuals and business can leverage, productise and monetise knowledge and business data. Mel investigates the opportunities to uncover the obstacles, benefits and results experienced by people who have done it themselves for their own or other’s businesses.
Monetising Knowledge the podcast, was born out of a need to discern the best approach to ‘work smarter and not harder’. To do that, Mel speaks with experts in their fields to talk about licensing IP, app development, video marketing for conversion, content marketing, online courses, pricing psychology, affiliate networks, media, podcasting, events/retreats/conferences, membership sites, masterminds, product development, speaking/pitching, webinars, audiobooks, quiz/diagnostic dev, blogging, vlogging, even software development.
Most Recent Episode
25. 12 Weeks To Get Your Course Online And Ready For Sale
2 days ago
In today’s solo episode, I will walk you through the exact process I use to help my clients shape their online course, get resources up and online and ready for sale and distribution in 12 weeks.In this episode, we tackle the followingThe exact steps that I go through when helping a client and how taking action help in the processThe importance of creating and making your sales page connect with the needs of your clientsThe need for being clear and concise about identifying the outcome, who, what, and why’s of your course and how it can help you prepare the script to produce your contentConnecting with your viewers by tackling the issues/problems that affect them and presenting your solutions using their languageThe advantage of enumerating your audience’s obstacles and giving concrete examples of the benefits they enjoyed from getting your courseThe power of testimonials - why you need them and what you can do to improve themAn in-depth discussion on all other items to include in your sales page and how it helps the audience decide to purchase your courseHow organizing the people involved in the production of your videos and having them strictly follow timeframes contribute to the success of the launchIdentifying the programs, software, services, and resources you’ll needWhy you need to invest in your output and enlist the services of professionalsDiscussion on how to build your modules and identify gaps in the processHow to make and what to include in your sales videoTips in preparing for the filming of your contentHow to get leads and convert them to sales through an email seriesWhat to do, review, re-check, test and correct before you launch the productWhy you need another person’s criticisms and thoughts on your content before you release itThe importance of sticking to a timeline.Links mentioned in the podcastTemiEmailmel@course9.com