The Marketing Executive: Innovation Stories from Great Brands
About This Show
The Marketing Executive is a podcast dedicated to helping marketing executives deliver a jaw dropping customer experience. If you’re looking for strategy and advice from marketing executives at brands we all know and love, this podcast is for you.
Each episode features an interview with a thought leader or marketing executive, discussing topics like: marketing analytics, customer experience, eCommerce best practices, omni-channel personalization, performance data, conversion rate optimization, and more.
Most Recent Episode
10: 4 Essentials to Community-Driven Marketing w/ Eric Toda
As our digital space evolves, so does our ability to innovate in the marketing space. While innovation occurs, the foundations of marketing remain the same: connection. We make every effort to connect to our consumers. In our recent podcast, we talked with Eric Toda, Director of Marketing for Gap. We dove into community driven marketing. With the rapid adoption of social media and the inundation of social in every aspect of our lives, we have to understand how to best utilize it to connect with our consumers.
Episodes of This Show
Nov 7, 2017
Oct 31, 2017