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Now with over 150 million subscribers, Netflix is a tech giant, but it began as a scrappy startup with naysayers and obstacles at every turn. Netflix co-founder and former CEO Marc Randolph shares the untold story of how Netflix went from concept to company in his new book, “That Will Never Work.” We talk about why some great ideas stick and others don’t, why there’s no formula for innovation, and what happens when your little idea becomes a multi-billion-dollar business.

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