Modern Marketing Podcast
About This Show
Modern Marketing is a weekly podcast hosted by digital marketing consultant, Adam Erhart, that shares a variety of proven and effective marketing tactics, tools, tips, and strategies to immediately help you take your business to the next level. From foundational marketing principles to the most current and cutting edge strategies and approaches available, Modern Marketing is all about helping you fill up your business with high quality leads, customers, and sales, increase your market share, and helping you build massive goodwill and brand awareness in your industry. Learn how to make online marketing, social media, paid traffic, email marketing, funnels, and automation work for your business.
Most Recent Episode
Selling and Scaling with Integrity and Strategy w/ Sean Piket | #061
7 days ago
In this episode, the Modern Marketing Podcast welcomes the ‘Modern Sales Guy,’ Sean Piket. Sean is founder and CEO of two successful businesses, Sales Integrity and MyCoachSite, and has over 24 years of experience in “selling the invisible” in the B2B world. He’s participated in the scaling of several companies as a doer and leader and has watched businesses scale from single-digit millions to multimillions. How do you achieve growth like that? According to Sean, certainly not by ‘winging it.’ Join Adam and Sean as they explain why effectively scaling your business comes down to strategy and preparation plus tips you can apply to boost sales authentically and ethically in your business. Episode Discussions: Why you should think twice about hiring a large company sales rep Common hiring mistakes and avoiding high turnover rates Create structure for new hires with the perfect 90-day onboarding plan The 3 meaningful components of a sales operation The 4 cornerstones of lead generation success when generating your own leads How to use LinkedIn's Sales Navigator to get referrals Having the servant leadership attitude The #1 sales killer and the simple solution Common factors of successfully scaled businesses Cultivating a strategic network Why you should get over your fear of asking for referrals How to create free training videos to educate new hires To cold call or not to cold call? The importance of context in sales Human to human connection and the power of the phone Why you should market to customer challenges over goals A prescription for selling success Social selling and how to approach social media strategically Why preparation will make your sales “pop” How to tailor your messaging that targets only your ideal audience 4:32 Sean’s story Started career in IT consulting Sold custom software Has had to sell the invisible in the B2B world Moved to Dallas, TX in 99’ Launched Sales Integrity in 2004 and built his business model around preparation and strategy 6:56 Sean created MyCoachSite (software platform for coaches) after seeing a gap in the market. 7:49 Common factors of succe