Modern Marketing Podcast
About This Show
Modern Marketing is a weekly podcast hosted by digital marketing consultant, Adam Erhart, that shares a variety of proven and effective marketing tactics, tools, tips, and strategies to immediately help you take your business to the next level. From foundational marketing principles to the most current and cutting edge strategies and approaches available, Modern Marketing is all about helping you fill up your business with high quality leads, customers, and sales, increase your market share, and helping you build massive goodwill and brand awareness in your industry. Learn how to make online marketing, social media, paid traffic, email marketing, funnels, and automation work for your business.
Most Recent Episode
How To Create A Digital Marketing Strategy - #054
Ever wondered why so many other businesses seem to get great results using practically any marketing tool or tip? It’s because failing or succeeding has little to do with gadgets and everything to do with a well-planned digital marketing strategy. In this episode, Adam explains why it’s so important to have a strategy, the reasons why marketing fails to deliver results for many small business owners and entrepreneurs, and how to create the perfect digital marketing strategy to set your business up for success. Episode Discussions: Jay Abraham and the Strategy of Preeminence Why so many marketing tools don’t result in good ROI (Return on Investment) Secrets to making your online marketing strategy effective Why marketing without a strategy is a gamble Where entrepreneurs and business owners struggle the most in their marketing The mindset that attracts more customers, revenue, and market share Tools and tips to clearly identify your target market (for free) How to connect with your ideal customer and make them feel valued Accomplish these two things before choosing your media option The key to getting better results from your marketing for less time, effort, and money 3:54 Mindset - How you approach your marketing and business Your goal is to aim to be the best in your market in at least one area. Become your customers most trusted advisor and go-to source for information. Results in more customers, revenue, and market share Aim to make your marketing valuable in and of itself. Those who don’t buy should still walk away with value from your marketing and a good feeling about you and your company. 4:55 Clearly identify your target market and ideal customer Paint a clear picture of your ideal target market. Listen to episode #2 for tips on creating your customer avatar. Better understanding your market makes them feel understood. Include detailed demographics, geographic details, and psychographic variables. Listen to episode #3 for tips on free customer m