Modern Marketing Podcast
About This Show
Modern Marketing is a weekly podcast hosted by digital marketing consultant, Adam Erhart, that shares a variety of proven and effective marketing tactics, tools, tips, and strategies to immediately help you take your business to the next level. From foundational marketing principles to the most current and cutting edge strategies and approaches available, Modern Marketing is all about helping you fill up your business with high quality leads, customers, and sales, increase your market share, and helping you build massive goodwill and brand awareness in your industry. Learn how to make online marketing, social media, paid traffic, email marketing, funnels, and automation work for your business.
Most Recent Episode
Get Results From Email Marketing w/ Erik Harbison from AWeber | #073
7 days ago
“Email gets the least amount of credit but does the most work for a business,” said this episode’s guest, AWeber’s Chief Marketing Officer Erik Harbison. And we couldn’t have said it better ourselves. You can build and nurture relationships, engage and successfully sell to your audience for next to nothing. Email marketing makes sense. Not using email marketing — well… doesn’t. In this episode, Erik and Adam give a high-level view of email marketing as well as some specific actionable tips you can implement to boost your bottom line and improve your results. Episode Discussions: What is valuable content? Building trust with your audience How to choose the right email service provider How emails drive sales and ROI Effective email copywriting tips Tools and resources for high-quality emails How often you should be sending emails Email sequences and conditioning subscribers When to keep it short and sweet and when to use long-form Direct selling vs relationship building email strategy The truth behind those massive email ROI statistics Business benefits of email marketing How to structure emails so they get read Deciding price points for products and services using audience feedback Conditioning your audience over time to take action Why you should welcome unsubscribes 4 main levers for max email deliverability and spam triggers 2:27 Erik's story: Has worked at AWeber for the past 4 1/2 years Spent 20 years in digital marketing agencies 3:31 Why you should be using email marketing in your business "Imagine if Facebook and Google disappeared tomorrow, how would you connect with your audience?" Recession-proof channel that enables you to connect with your audience no matter what’s happening. One of the most productive channels in generating return on investment for brands, businesses, and marketers. Generate sales from your database in addition to building strong relationships. 5:15 Just how realistic are those massive email ROI statistics? 7:34 How emails drive sales and ROI Build trust and nurture relationships with your audience by providing