Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Show Info

Episode Info

Episode Info:

There’s a lot of talk about direct to consumer businesses, but as I walk through Target and other stores, I see what used to be direct to consumer products on the shelves. Like Harry’s, for example. They used to ship directly to you, that’s how they could give you such a low price, but now you could just walk through Target and pick it up. Well, today’s guest did the opposite. She got into stores, she got all the attention and the legitimacy that comes with being in stores, and she said, “Actually, that doesn’t make sense. I’m taking my stuff off the shelves. I’m going direct to consumer.” I invited her here to talk about how she’s doing it, why she’s doing it, and how she built her business. Paula Blankenship is Founder of Heirloom Traditions Paints which is a paint with a built in bonding primer and built in wax.

Paula Blankenship is Founder of Heirloom Traditions Paints which is a paint with a built in bonding primer and built in wax.

Sponsored by

Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today.

HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Episode Options

Listen Whenever

Similar Episodes

Related Episodes