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Joining me is an entrepreneur from Turkey. He raised money in Turkey, but his investor said, “You’ve got to just go business-to-business.” And so he shifted his business model and went b2b. But it didn’t work. And the reason he says it didn’t work is because he failed to address a customer problem. Instead, he was just listening to his investors. We’ll find out how he got through that painful period and how he turned things around by solving a particular problem. Burc Tanir is the founder of Prisync, pricing software for e-commerce.

Burc Tanir is the founder of Prisync, pricing software for e-commerce.

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