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Episode Info: Mitchell Levy with co-hosts John C. Dunlap and Marty Desrochers had a great conversation with special guest Bill Lee, General Manager at Benchmark Resorts and Hotels. They talked about iconic revenue and maximizing revenue at the gate and through the entire customer adventure.Bill Lee has over two decades of hospitality leader track record. He take prides in his ability to lead diverse properties toward the achievement of profitable operations and the satisfaction of guests, stakeholders, and property owners. He also draws useful tips on how to maximize cash flow while keeping guests engaged and well taken care of. He believes that with an enhanced revenue management technique and understanding of your customers’ unique nature, you will be able to effectively meet or even exceed their expectations. Connect to Bill Lee on LinkedIn: or @leewilliamperry.John C. Dunlap,  CEO at Iconic Attractions Group, is someone who brings his knowledge, expertise, and experience to any job. He also has an acute attention to detail and an in-depth understanding of all areas of the business, which makes him the perfect choice to lead any luxury hotel or resort. His dedication and work ethic will continue to make him an asset wherever he goes. Connect to John C. Dunlap on LinkedIn: or via email Desrochers, President of Operation Pineapple, with over 25 years of experience in training, sales coaching, and most importantly, real-life, in-the-trenches operations experience, his view is radically different. Marty appreciates, and shares with leaders, that the front gate product mix is about the Guest Experience and the seller’s ability to connect on an emotional level. Experience is for everyone, everyday. It is the memories we create with friends and family that we treasure for a lifetime. Connect to Marty Desrochers on LinkedIn: or via Levy is the Global Credibility Expert at AHAthat, the first APA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. where you can also find a link to book a strategy call. Visit for an archive of all the podcast episode...
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