MisterBA - Your Business Analyst Podcast. START and GROW a Business : Online Business | Passive Income | Business Startup | Business Automation | Business Ideas | Business Models
About This Show
Behind the scenes secrets of successful businesses helping you, the entrepreneur, improve and take your business to the next level.
Most Recent Episode
MBA 063: Get Creative with Cargo with BENJI COETZEE
Elevator Pitch: Who is Benji Coetzee?
When the conversation veers towards her profession, Benji tells people that she’s a techie who aims to do good business. She has an online marketplace where they have digitised an old-school industry – the supply and demand for cargo transport. Benji also works as a consultant.
Background / Starting Out
Benji calls herself a “nerd at heart” with a Masters in Maritime Economics and Law from Stellenbosch as well as a Masters in Corporate Finance and Law from Goethe University in Frankfurt. She initially wanted to pursue investment banking as a career and joined the HSBC team. After a year she was approached by the Boston Consulting Group. She used her years there as an opportunity to learn as much as she could about running a company. Benji hails from a conservative Afrikaans family where the importance of a good, stable job was always accentuated despite her entrepreneurial spirit. Her mother advised her to first build a buffer if she wanted to bootstrap her technology business. While building the online marketplace, she realised that she was in actual fact building 3 businesses at once: you build a demand for the
product, the supply thereof as well as the portal to facilitate the service.
Find the Gap
Benji’s consultancy background definitely helped create the idea of EmptyTrips. She didn’t have any experience in logistics at that stage. The different puzzle pieces came together and they lauched EmptyTrips in April 2017. They have even incorporated online auctions in order to get corporates to start behaving differently. Different tools are used to get people to act more aware and competitively online.
Bootstrap the Business
It’s important to get your minimum viable product (MVP) out as soon as possible. Do not attempt to create the perfect product at first. They interviewed close to 20 freelance developers before finding the right candidate, Herman, who is now the CTO. She sourced potential candidates from online discussion portals, Google Meetups and even contacted universities. Benji identifies new products and grows the business, while Herman is responsible for the technical side. Their team has also grown significantly since inception. After a while they added cargo insurance to the services they offer. Benji suggests reading The Lean Startup for excellent ideas to launch a business.
Episodes of This Show
Nov 1, 2017
Sep 19, 2017
Sep 5, 2017
Aug 8, 2017