MisterBA - Your Business Analyst Podcast. START and GROW a Business : Online Business | Passive Income | Business Startup | Business Automation | Business Ideas | Business Models
About This Show
Behind the scenes secrets of successful businesses helping you, the entrepreneur, improve and take your business to the next level.
Most Recent Episode
MBA 062: ANNETTE MULLER, Paving the Way for Women in Tech.
Elevator Pitch: Who is Annette Muller?
Annette would describe herself as an entrepreneur. She is the founder of Flexy, an online platform for on-demand workers. Forbes Magazine named Annette one of the top female entrepreneurs in the tech space in 2014. She is experimenting with flexi-living – really trying to feel what it is like to be a digital nomad.
Annette feels she was born with entrepreneurial spirit, starting her first business at the age of ten. At boarding school she ran her own little tuck shop. She studied in Spain and at UCT, but was highly disappointed when she didn’t immediately find a job after university. This made her realise that no-one else will make your dream happen for you, you have to do it yourself.
Whenever Annette felt that she had learnt all she could from a company she would move to another with the potential for personal growth. She likes to invest in herself and keep her knowledge current. Annette also mentions that travelling is one of the best investments in yourself that there is.
In her final year at university Annette started a company called StyleSpotted. Essentially it was an app that allowed you to identify items of clothing, similar to what Shazam does with music. Their aim was to build a trend database to eventually sell to a retailer. It was difficult to convince investors of the concept.
Her latest venture, Flexy, was born out of her previous business, DOTNXT, and had been in development for the last four years. She came up with the idea of a network of digital agents in answer of a real problem they faced at DOTNXT. They couldn’t afford to pay someone a full-time salary, but still needed an on-demand workforce. The administration got too much for such a small company to manage. They then started this network of top innovators in South Africa and kept track of their employment on rudimentary spreadsheets.
Unique Selling Proposition
Flexy has a network-based approach as opposed to other job marketplaces like Upwork and Fiverr. These marketplaces are primarily centred around a specific job or project where Flexy is not a job board. Flexy is an on-demand workforce management tool. It works like a booking tool for your on-demand workforce team. This solves what is a very inefficient process at the moment.
Developing the Toolset
It’s especially difficult in the beginning to