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There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don’t get worried that you don’t have time to go to your local community meetings.

Community involvement can happen both online and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online, that is fine too.

There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience.

In terms of peer groups, there are peers with whom you are in direct competition, and those who offer complementary services to yours. Both can help you get clients. However, the complementary group will be more beneficial to you because they are not direct competition. Consider that when you get involved in any particular group. 

Business focused groups, mastermind groups, industry focused groups and so forth all exist to help you educate yourself further and provide connections. You can get clients through word of mouth when a peer group member feels you would be right for a position because they have come to know you. Peer groups also offer opportunities for joint venture partnerships, which can widen and expand your audience.

Click here >> http://bit.ly/2LdrgJa << to read the blog post on the Marketing Sparkler blog.

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