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Episode Info:

121: Tap in to Your "Brave" and Breakthrough to Your Next Level(s) with Jena Rodriquez This week’s Misfit Entrepreneur is Jena Rodriguez. Jena is a brand, business, and Brave strategist and the founder of Brave Masters – a firm committed to boosting brand clarity, growing profits, and helping business owners capitalize on the natural abilities.

Jena’s personal story is pretty incredible. She went from bankrupt and over 700 thousand in debt to creating a million-dollar business. She’s gone on to help her clients do the same helping increase their revenues by upwards of 800% or more.

And today, I’ve asked to come and share some of her best strategies and secrets of how you can take yourself to your next levels.

As an entrepreneur, over a 12-year period, Jenna went from bankrupt to success. She was in corporate as a controller before starting her business. And as she says, she took a lot of risk in her first business by buying a storefront. She made $300k in her first year but was over $700k in debt. After a year, she ran into the problems of being to pay her rent, her employees. She either had to quit or get back up on the horse.

She had to close the store and file bankruptcy. She was somewhat relieved but was not sure what to do next. She partnered with her husband on a business together and off they went.

She learned some valuable things. First, what she truly wanted and didn’t want which was to be an employee, but to work for herself and create her true freedom. Her big decision was to “stay in the game.”

Nowadays, she runs the business and her husband has his own business. She helps people to unleash their “brave” and help them to succeed in their business.

What does it mean to be “Brave” and be a “Bravemaster?”

  • You are willing to make the hard decisions
  • You are willing to be uncomfortable
  • You are willing to get up every day and do what it takes
  • Say “yes” and then figure it out
  • Facing life head on and creating it the way you want to create it.

What holds people back the most from unleashing their “Bravemaster?”

  • Self-awareness. Practicing observing your thoughts and actions on a daily basis and taking responsibility for it.
  • People don’t take the time to become “hyper-aware” to when they are not brave.
  • A lot of people let circumstances dictate their life and in order to become a bravemaster, you have to overcome this.

How did you figure out the secret of self-awareness and control of your thoughts?

  • Get help! Study books and those that have already figured it out
  • Seek out mentors that have this understanding as a discipline and learn from them
  • You can hear the concepts, but until you make the decision to act on things and make it part of your daily life discipline, you won’t truly get it.
  • Get help where you need the most support. This is what high performers do.
  • Remember, we don’t know what we don’t know. Bring the awareness to the conscious of your mind.
  • You will learn that you will need to be forever a student and play the long game.

Is there a BRAVE framework that you teach others? If so, can you share it?

  • Belief in self/possibility
  • Resilience
  • Action
  • Vulnerability
  • Expansion
  • Define how you will approach your days. Create it and take 100% responsibility. Be intentional.
  • Reflect on the miracles at the end of the day and the production you’ve had.
  • Things will not always go your way, but controlling your thoughts and being careful not to resist, but to persist is important.
  • It is much more how you respond to the circumstance than the circumstance itself.

At the 30 min mark, I ask Jena about her business. You’ve generated 100’s of thousands of dollar speaking from stage. How do you do that?

  • She only started speaking from stage 5 years ago
  • She took commitment and action to become a speaker
  • She has released a course on what she did called the “Brave Speaker”
  • She mastered the art of the structure of the talk: Where do you connect? Where do you offer content? How do you invite and convert them to more?
  • Missteps people make is that they deliver a lot of content and don’t connect.
  • The other part is to master the follow-up and follow through.
  • The 4 C’s moving people to be able to decide:
    • Capture – Getting their attention and owning the stage – getting people to engage
    • Connect – This is all about story. Your “from…to”
    • Content - Transition to what you are going to share/teach/present, etc.
    • Convert – Bridging the gap and inviting them to your offer to solve the problem. “Imagine if…” Then you can give a fast action incentive…

You teach “3 Simple Steps to Make Money in Your Business Now.” What are those 3 steps?

  • Focus on getting visibility, getting leads from the visibility, and then having compelling conversations
  • It is not about selling. It is about interviewing people, finding the right fit for you to help.
  • You must be willing to get highly visible and market yourself

What are the most important actions that people should be doing with their branding and branding?

  • Brand is who you are and what you stand for. What are you transforming in the world.
  • Branding is how you are sharing that
  • Brand is step #1 and most people don’t focus there
  • Brand integrity is very important – audit yourself throughout the year to ask yourself if you are being consistent in your branding.
  • Are you hitting expectations? You must be consistent across all mediums of your brand


Best Quote: “WE make or break us. Not the circumstance.” 


Jena's Misfit 3:

  1. Create your day at the beginning of the day and take control.
  2. Take 100% responsibility of your life.
  3. Brave is a practice and success is a choice, not just a journey.

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