MineThatData Radio
About This Show
Show Info:
Kevin is the President of MineThatData, a consultancy that helps CEOs understand how customers interact with products, brands, and marketing. Kevin has worked with nearly 200 brands since founding MineThatData in 2007.
Prior to founding MineThatData, Kevin held various roles at major retail brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.
Most Recent Episode
Episode 0022: Cleveland, Golf, and Trump!!!
Jun 20, 2016
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14 minutes
In this episode, Kevin talks about how nerves play a role in performance, then focuses on how limited history and a failure to account for imagination/interactions cause analysts to do a poor job of predicting the future. Kevin recommends using Data, Imagination, and Interactions to more accurately predict what might happen in the future.
Episodes of This Show
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27 minutes
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May 1, 2016
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28 minutes
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Feb 21, 2016
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22 minutes
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Jan 25, 2016
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28 minutes
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Dec 29, 2015
