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Episode Info:

Last year, Sujan Patel met in person with 368 people to talk SaaS marketing. Why did he spend so much time and effort? It all comes down to building personal relationships. Sujan is the co-founder of bootstrapped startup, which offers tools that help you scale and automate your social media and content marketing efforts. He has over 12 years of Internet marketing experience, including as former VP of Marketing at When I Work and founder of a digital marketing agency where he helped clients like Salesforce, Mint, TurboTax, and LinkedIn. Sujan decided to invest in building personal relationships with his target market, and then turning those relationships into business growth. Once people feel a connection with him, he explained, it’s incredibly easy to share his newest free tool to get their feedback or drive a successful launch. In this episode, learn why SaaS marketing doesn’t have to be impersonal.

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