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Episode Info: Embrace Live Video My passion is helping the world understand how audio and video is now being transmitted into people’s pockets.  The result that I feel people should take away from this podcast is that getting content to your community and your audience has never been easier or faster.  There’s also never been a bigger reach than there is today. You have to understand that when I got my start, there was no Internet to turn to.  We are living in a very exciting time when it comes to communicating with audiences, especially since the principles of television haven’t changed and the production standards haven’t changed.  The pipeline has changed.  Forty years ago, even if you had millions or billions of dollars that it took to pay for the technology and the team you needed to get your message heard around the world, most people wouldn’t even have had the opportunity.  Nowadays, for less than the cost of a few bottles of wine or a trip to a fine restaurant, you could broadcast your content, in high definition, to the world. Your message can simply fall into the pockets of individuals who can follow you, like you, trust you, and ultimately, become paying customers of yours.  That’s why it’s an exciting time, and it’s not about just live video either.  It’s just that the makers of this technology, such as Facebook, Periscope, and so forth, all see that this pipeline is the way that human beings should receive the content.  The Principle of Television says that once you have built an audience, then you have the ability to advertise, which in turn results in profits, connections, and business.  You should embrace live video.  It’s a powerful opportunity that is staring people in the face, and yet, most people don’t even realize that it’s there for the taking. Implementation Steps First and foremost, you need to understand that live video is based around mobile technology (i.e. Smartphones & tablets).  We’ve had online video for over 15 years now, but that required a desktop computer or a laptop.  Today, we have what’s called Smartphones, but let’s call it what it is.  It’s really a computer, but in fact, the Smartphones of today are 10 times more powerful than the computer that got people on the moon.  So, you’re carrying around an extremely potent device in your pocket.  Step 1 – Download Free Apps The very first step tRead more »

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