EcomCrew | Actionable eCommerce Shopify and Amazon FBA Advice
About This Show
An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today!
Most Recent Episode
E104: Building a Brand Around Loyal Customers with Nat Arem of Hookgrip
1 day ago
“If you put no effort into your stuff, like if you’re really not contributing any value to whatever community you’re in–you have crappy packaging, crappy products, crappy support–you’re not going to get anywhere. So you have to make yourself stand out.” – Nat Arem of Hookgrip
Here at EcomCrew we put emphasis into how important it is to build a brand and not just sell a bunch of products. It’s fine if you’re just starting, but building your brand needs to be a part of your long-term strategy. Having a brand makes it easier to move off of Amazon if you decide to, or if, God forbid, Amazon suspends your account.
Having a brand also makes it easier to establish a following of loyal customers. Today’s guest, Nat Arem of Hookgrip, talks about how he built a brand around a niche that is full of die-hard followers: CrossFit and weightlifting.
Nat has been a friend of mine for 10 years now and has been around when I was still neck-deep in the online poker world. We both got out of that and went separate ways but surprisingly both of us found ourselves in ecommerce.
In this episode Nat and I talk about our online poker days and how he turned his passion–weightlifting–into a solid brand with a loyal fanbase.
* The time we were living in Costa Rica doing online poker
* Why we both left the online poker business
* How photography became a big part of his business
* How Hookgrip started and how he developed a loyal fanbase
* What makes a good brand
* How his passion turned into a profitable business
Under The Hood
We hope you enjoy this episode, and if you did, please leave us an honest review on iTunes. And as a thank you for leaving a review, you are welcome to join our 2 hour webinar on December 21st.
Episodes of This Show
5 days ago