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In 2004, Jeff and Mikki Martin imagined a better future for youth and began working toward that future by developing the original strength-and-conditioning program specifically designed for kids. Almost 15 years later, they continue to do what’s best for kids on a daily basis with The Brand X Method™, the world leader in youth fitness.

The Martins teach and speak all over the world; sit on the boards of fitness industry-leading organizations such as StandUp Kids and TeenLIFT; and are partnering with OPEX Fitness, the International Functional Fitness Federation, and Kerri Walsh’s p1440. They recently launched the first seminar in their new The Art of Growing Up Strong ™ live seminar series. The Brand X Method is currently represented worldwide by dozens of official Training Centers.

With decades of collective coaching experience between them in fitness and self-defense, the Martins have developed a method for optimal youth athletic development that combines state-of-the-art movement skill training with classic principles of strength training, physical literacy, and play. To deliver this program effectively to the most kids, the Martins created the cutting-edge Brand X Professional Youth Coach Certification designed to provide coaches with the knowledge, tools, and passion to build formidable humans.

In this episode we talk about what the lack of play is doing to physical literacy, the spectrum of kids fitness, the Brand X ethos, why you can’t express what you don’t possess, how to get into coaching kids, and much more.



Episode Breakdown:

⚡️0-10: The misconception around what parents will pay for a good fitness program and what the lack of play is doing to the landscape of physical literacy

⚡️11-20: The spectrum of kids fitness experience and the Brand X ethos

⚡️21-30: You can’t express what you don’t possess and how lack of understanding this is hurting kids

⚡️31-40: The basic primal movement patterns used to teach kids fitness and teaching kids how to interact with the world

⚡️ 41-50: How to approach the nutrition conversation with kids and why we need parents to stop the “diet” conversation

⚡️51-59: How to get into coaching kids, asking why you want to work with this population, and the PYCC program

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