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Episode Info:

Every business has a brand, whether you explicitly acknowledge it or not.  Every brand appreciates (or depreciates) with with every action you take - positively or negatively.  Listen to this lively discussion with Julie Cole, co-founder of Mabel's Labels on how enhancing the company's brand helped the business and fetched them a higher sale price when they sold the business.  Strap on your seat belts and let's go for a chat across the northern border to Toronto with Canadian Supermom Julie Cole.

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