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Episode Info: Getting clients to come to you and ask how they can work with you is like the Holy Grail of marketing! It’s a dream that many people have. So I’m going to share with you steps that you can take now to shift from having to go out and spend all of your time and energy looking for clients, to having people come to you and ask how they can work with you. The steps you need to take to get potential clients to start coming to you are: 1. Create your own audience. If you are constantly going out to other people’s communities, it is going to be inconsistent, and it will be difficult for people to get to know you to the point where they are actually asking how they can work with you. Your own audience can be things like an email list, a Facebook group, an Instagram channel, LinkedIn, or a YouTube channel. Whatever it is, having your own place for people to come get to know you will be a lot easier for people to check out your content and feel ready to ask to work with you. 2. Have confidence in your offer. Many of you don’t have confidence in your offer, even though you think you do. Maybe you’re struggling to communicate what your offer is. You need to explain what the value is, not just the logistical details. If you don’t truly believe in, or understand your offer, your potential clients won’t either. You need to have an offer that is a no-brainer to you, that you are completely confident about. And you need to be completely confident in your ability to deliver. “The transformation is the piece that your audience cares about. And if you can truly start focusing on that transformation, people are going to be coming to you right and left.” – Michelle Vroom 3. Be consistent. You can’t drop in once in a while and expect that people are going to know enough about you, and what you provide, to start coming to you. You need to show up and put out content consistently, even on the hard days, even on the days when you don’t feel like it. If you want clients to come to you consistently, then you need to be consistent yourself. 4. Speak their language. A lot of you are putting out messages and talking about things in a way that your audience would never talk about them.  If that’s the case, then there’s going to be a disconnect there. You need to show up in a way that feels genuine for you. But you also need to make sure that you are using your audience’s language, and you’re explaining things in a way that they will understand. Market research, and actually talking to your ideal audience, helps to discover words and phrases you can use. When that happens, people know that you really understand them. 5. Handle objections before getting on discovery calls. Many of you are getting on discovery calls and hearing the same objections over and over again. One thing you can do to make these calls easier, and get people to start coming to you, is to handle these objections early on in your messaging. If you are doing your marketing well...
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