The Michelle MacPhearson Show: Social Media Marketing and Content Marketing Strategies to Grow Your Business
About This Show
Show Info: The only internet marketing podcast dedicated to answering your burning online business questions.
Most Recent Episode
How To Achieve a 73% Opt-In Conversion Rate
Oct 20, 2014
·
5 minutes
The stats below illustrate why you should be using LeadBoxes from LeadPages.(Obvs, the middle one with 17 views wasn't deployed yet, ignore it!).LeadBoxes are little opt-in popups that appear when you click a link. You can see an example of one on this blog post:First, a reader sees and clicks the "Download PDF" button within the article:Then, they see the actual LeadBox, asking for their email address to be sent the download:There are 2 very interesting things about this method and these stats:Firstly, there's no magic "lead magnet" or "secret" in the download. What people are getting is a PDF download of the post THEY ARE ALREADY READING. They could just read the blog post, but people are still attached to downloading, printing and in a little way, "owning" content. Feeling like it's safe and secure. Downloading a PDF allows them to do that. A hat tip to James Schramko for the idea to use a PDF transcript of the blog post as the downloadable the user opts-in for.The point here is that you don't need to create a crazy incentive for your readers to opt-in. If your content is good, they will - even when the information they are opting-in for is already available to them!Secondly, the opt-in rates are really high with LeadBoxes. Getting opt-in rates like 79% and 73% without creating any additional content is INCREDIBLE.Leadpages wrote that they see a relative increase in opt-in conversions of about 30% using a two-step opt-in process over a one-step opt-in. But I didn't believe them until I tried it. The emotional commitment of proceeding through a 2-step form makes a big difference in the end results.We're transitioning all of our properties over to use LeadBoxes within our blog posts and wanted to share these stats with you so you see the value of it as well!
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