The Thought Leadership School is for every business owner and leader who wants to make a difference in the world by sharing their ideas and stories. Michelle Barry Franco, master speaking and story coach shares insights to help you captivate and engage your audience based on decades of experience working with executive leaders, TEDx speakers, non-profit leaders and founders. Through interviews and practical how-to lessons, you’ll learn to express your ideas with clarity, confidence and conviction in speaking and writing, and for audiences from one to thousands. Visit https://speaksoitmatters.com/yes to download The Say It Like You Mean It Guide: How to share your ideas with the kind of clarity and conviction that lights up and activates your audience, of any size!Read more »
The Thought Leadership School is for every business owner and leader who wants to make a difference in the world by sharing their ideas and stories. Michelle Barry Franco, master speaking and story coach shares insights to help you captivate and engage your audience based on decades of experience working with executive leaders, TEDx speakers, non-profit leaders and founders. Through interviews and practical how-to lessons, you’ll learn to express your ideas with clarity, confidence and conviction in speaking and writing, and for audiences from one to thousands. Visit https://speaksoitmatters.com/yes to download The Say It Like You Mean It Guide: How to share your ideas with the kind of clarity and conviction that lights up and activates your audience, of any size!Read Less
In this episode, I talk about why you should use speaking as a testing ground for the message, content, and goals of your book. I give several examples of how your message might change based on your ideal audience and your goals, and talk about why it's so critical to know exactly who you're writing for. I also share why speaking is such a powerful way to test and distill your message before you invest all the time and effort it takes to write a really stellar book.
Get full show notes and more information here: https://michellebarryfranco.com/episode53