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Let's review the year 2019 in the messaging space. The one word that summarizes what's going on is "uncertainty". The biggest messaging platforms, Facebook Messenger and SMS/RCS, are undergoing big changes and nobody knows what's going to happen. Peer to peer SMS, the previous trend in the space from 2016 - 2018, seems to be slowing down. 

The one thing that's been true from 2010 - 2019 and will continue for the foreseeable future is that building an opt-in SMS list is the best thing to focus on. 

Visit http://atmssg.com for more information on messaging channels and be sure to tell friends and coworkers about The Chat Bubble podcast.

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