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Sangeeth Peruri joins the podcast to talk about OutreachCircle and the recent launch of P2P texting into the product. OutreachCircle is a tool that helps businesses or organizations like political campaigns or local unions communicate and drive collective action.

OutreachCircle is an existing business & product that added fairly sophisticated messaging functionality. It's exciting to messaging integrated into products, rather than simply standalone applications. This instance is more interesting because the messaging is more than just a simple reminder or 2FA.

Sangeeth talks about why they built P2P SMS, how it differs from the other options out there and where the functionality might head in the future. 

If you're a campaign, organization or small business looking to communicate and activate more people, check out OutreachCircle at https://client.outreachcircle.com/ 

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