expression Apartment Building Investing with Michael Blank Podcast - MB 075: How to Harness the Power of Crowdfunding Even If You’re a Newbie – With Jilliene Helman, CEO of RealtyMogul | Listen via Stitcher Radio On Demand
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Episode Info: Yes, crowdfunding is out of reach for the average newbie syndicator. But if you’ve got a great deal and a willingness to hustle, it is possible to partner with a larger real estate company and take advantage of the capital available through crowdfunding. Platforms like Realty Mogul are looking for sponsors with a track record, so if you don’t have one—find someone who does. Jilliene Helman is the CEO of Realty Mogul, the premiere online marketplace for real estate investing. The platform employs cutting-edge technology to connect its network of 130,000 registered investors looking for passive investments in commercial real estate with established real estate companies looking to acquire and operate commercial properties. Realty Mogul is a marriage of Jilliene’s affinities for financial services and technology. She founded the company in 2013 to take advantage of the opportunities around crowdfunding afforded by the JOBS Act. Today she discusses why Realty Mogul chose to focus on the commercial space, the types of investments the platform offers, and the Realty Mogul definition of a good deal. Learn about the evolution of the crowdfunding industry, and heed Jilliene’s advice about partnering for aspiring syndicators. Key Takeaways [2:33] How the crowdfunding industry has evolved • Started five years ago with passage of JOBS Act • Has become more and more mainstream • Began with donation-based sites (e.g.: Kickstarter, Indiegogo) • Evolved into investment-based crowdfunding (i.e.: commercial real estate) • Since 2013, Realty Mogul has raised $300M online • Will continue to grow, scale • Over $1B in invested capital through crowdfunding this year alone • Provides investors access to private transactions [3:55] Why Realty Mogul chose to focus on the commercial space • Huge opportunity in single-family space early on (2013-2015) • Banks off-loading residential properties • Not easy to make money doing fix and flips • Chose to focus on existing properties, tenants and cashflow • Less risky than vacant residential property being renovated [4:54] The types of investments Realty Mogul offers • Joint venture (common) equity investments • Paid last (riskiest part of capital stack) • Gets piece of appreciation • Preferred equity investments • PaRead more »

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