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Episode Info: Jason Resnick helps freelancers discover their niche, plan out their marketing, and build recurring revenue so that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. Transcript Aaron: 00:01 Hi, my name is Aaron. Micah: 00:01 And this is Micah and you are listening to the WP Square One podcast. With us today is Jason. Welcome, Jason. Jason: 00:11 Thanks for having me guys. Micah: 00:13 No problem. So just a quick introduction. Jason, you’ve been in the WordPress space I believe for quite awhile and you do a lot of work with clients to help them essentially improve their business, their sales, and recurring revenue as well. So tell us a little bit about what you do beyond my brief description. Jason: 00:39 Sure, sure. Yeah. As you said, I’ve been in the WordPress space probably since about 2014, like full time. I specifically have specialized my business in, in and around will commerce and specifically the subscriptions plugin or anything that has to do with building repeat business for, for my clients. But also, I’ve since morphed that a little bit more into not only that, but also to be able to decrease the time to first purchase. So when somebody opts into like, let’s say their mailing list or a coupon or something of that nature, once they actually make that first point of contact, see if we get decreased that time to the first purchase. And that’s what I help my clients with. And I do that through both development and automation, tying those two together with some onsite personalization around the subscriber data things of that nature. Jason: 01:45 And as I said, I’ve been doing this now for quite some time. But I started out pretty much as a theme builder, a custom plugin developer helping clients just manage their site on an everyday basis through updates and maintenance, and backups and all of those kinds of things. But I’ve since kind of moved away from that, I still have one or two clients that have been with me for a long, long time now, four plus years that I still do that for. But that’s not a big focus of what I do now. Micah: 02:24 So, given that you are focused in on more of the e-commerce type client and optimizing their sales and conversions, what would you say is kind of like your number one thing you use to stand apart from other people who are doing similar things? Jason: 02:42 Yeah, for me it’s, it’s really just connecting at a human level. A lot of people do the, Hey, I’m going to do a trip wire. I’m going to do coupon card abandonment, those sorts of things, which I do all of those things as well. But what I try to do is initially when somebody opts into a list, there’s try to learn exactly what they’re there for, where they opt in from make some assumptions in or around that. And then present the appropriate pitch, if you will to buy the thing that makes se...
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