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Episode Info: Transcript Aaron: [00:07] Hello, my name is Aaron and you are listening to the WP Square One podcast. Micah: [00:12] I’m Micah Wood. And today we have with us Mike Killen, the world’s number one sales coach for funnel builders, author, “From Single to Scale”, and founder of Sell Your Service. Welcome, Mike. First question I have for you: world’s number one, is that like world’s best cup of coffee or how did you get that title? Mike: [00:33] Yes, we spent, we spent millions on market research for that, interviewing everyone. It was actually based off, if you create what your number one at, you’re automatically number one. I knew that everyone was going off to like, how to build marketing funnels and how to optimize your funnels, and sales training is big part of my background and I was like, “Well, I’m going to teach you how to sell marketing funnels,” and sure enough, that’s just us all over Google now. When we first went for that keyword, it was a few thousand results. Now there are millions of results. But if you do Google “how to sell a marketing funnel” or “sell a marketing funnel”, “how to price a marketing funnel”, it’s just me. So, I’m happy to call myself that, but everything else, I’m ranked one millionth and below, but that’s what I’m number one at. Micah: [01:19] Tell us a little bit more about yourself, what you’re up to 2019 and give us a little background. Mike: [01:28] As a coaching company, the majority of our products are based around courses and coaching and there’s few other bits and pieces, but that’s pretty much it. My biggest problem with 2018 was we were trying to be everywhere. We were trying to do too much social, trying to do too much content generation. We were trying to create too many products as well. Really, we’ve sat down with my team and decided that we’re just going to try and focus on the closing and the sales aspect of our own business, and really trying to make sure that we’re building the best possible relationships that we can, with funnel builders as opposed to trying to constantly create products, because I think it can become kind of overwhelming when you’re constantly creating stuff. I know why people do it. Maybe we’ll touch on that later, but yeah, that’s what 2019 is going to be about, focusing on closing and sales. Micah: [02:22] Nice. What kind of background did you start in with sales and that kind of thing? Did you do something previously in the sales area? How did you get into this? Mike: [02:35] I actually trained as a chef originally, and went out to France and trained under French chefs and stuff. Basically, couldn’t hack it. It was just too much hard work. I didn’t like the hours, I didn’t like the split shifts. I ended up getting a job doing door-to-door sales, which was really rough, but it taught me a lot. From there, combined with my— I then went to university a...
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