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Anna Bäck has seen user-centred design from all angles: spending time as managing director of a small specialist agency, playing a leadership role at a larger agency as it became part of McKinsey and most recently as CEO of an expanding digital platform where she is nurturing a strong design culture throughout the organisation. She talks to MEX founder Marek Pawlowski about her formative experiences travelling the globe, her background in telecoms and engineering, as well as what kind of design approach she is hoping to build at Kivra, a rapidly growing service for delivering and securing users' most important documents. Get in touch with feedback and questions @mexfeed on Twitter or email Show notes with links to everything discussed: Contact: T: E:

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