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Amy Daroukakis has spent her career helping others to see the deeper reality behind users’ lives. Through travel, observation and research she is constantly on the look out for emerging trends. Her work has included time in-house at one of the world’s largest retailers and in a variety of agency roles working with clients from fashion to financial services. She talks to MEX founder Marek Pawlowski about her techniques and tools, as well as the path that led her into this area. Get in touch with feedback and questions @mexfeed on Twitter or email Show notes with links to everything discussed: Contact: T: E:

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