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As machines of all kinds become active participants in the economy, how will user experience strategy evolve to shape this new class of digital interactions? Kerstin Eichmann, managing director at Innogy Innovation, is working at the cutting edge of this challenge, helping one of Germany's oldest and largest energy companies imagine the future role it could play in users' lives. The conversation ranges from Kerstin's thoughts on how autonomous machines may exchange value with each other to the role of human designers in influencing and incentivising good behaviour among these new economic participants. She also discusses her earlier journey to becoming Head of UX at Fidor Bank, one of the pioneers of next generation financial services. Get in touch with feedback and questions @mexfeed on Twitter or email Show notes with links to everything discussed: Contact: T: E:


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