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How does a journey that begins with a degree in philosophy - and a chance conversation with a librarian - lead to a surprise move from Manchester to New York, one of the advertising industry's foremost fellowship programmes and a career-long interest in understanding customer behaviour? Onika Simon shares her story, including awards, working with Cisco and now a new direction where she's trying to make the most of everything she's learned along the way. Get in touch with feedback and questions @mexfeed on Twitter or email Show notes with links to everything discussed: Contact: T: E:


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