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In this episode, Michael Hunter, the co-founder of GoSpiffy joins Micah to discuss how to effectively structure online course content so it’s focused on delivering real results for your students. A few years ago, having 40+ hours of content inside of an online course would be a great selling point. Over the years the way that you should structure an online course (or membership program) has evolved to being all about the results that it delivers. Over the years Michael has worked with some of the world’s biggest personal brands. For several years he was the CMO of  Brendon Burchard’s organization. Besides running Spiffy, he’s helped countless authors, experts, coaches and speakers in monetizing their knowledge online. Throughout this episode Michael shares a ton of nuggets that he’s learned from all this experience and shares some of the most common traits that these successful business owners have shared.   Micah and Michael discuss how starting a new online course or membership site is a lot like starting a new piece of software, and why it’s crucial to starting both with a “minimum viable” approach. They also discuss the psychology behind coming up with a price for an  online course and the difference that a $50 course versus a $2,000 dollar price point can have for a business.   What’s Spiffy and where can you learn more from Michael?     Creating a modern looking order form with Infusionsoft is tricky. What’s even harder is adding your own content and trying to customize an Infusionsoft order form. Spiffy is an add-on for Infusionsoft users that makes it easy to build great looking, responsive order forms with Infusionsoft. They also have a ton of prebuilt order form templates, based on some of the highest converting order forms they’ve created for leading info marketers, that you can use to quickly create your own order forms with Spiffy.   To learn more about Spiffy, you can visit Or if you’d like to see some examples of their high converting order form templates, visit: If you’d like to get in touch with Michael, pass along any feedback or ask any questions you can email If you enjoyed this episode we'd love it if you could subscribe, rate, or review the Membership Site Success Podcast on iTunes by clicking here. Episode Highlights Michael shares his insights about the biggest mistakes people all to often make when it comes to building a membership site or online course. Learn how you can avoid these same mistakes and effectively overcome them with a minimum viable approach. The course landscape has evolved over time. Find out how these changes have changed the way you should structure your content inside of your membership program or course to being results oriented. He shares a lot of useful pointers in effectively managing these changes and staying relevant in today’s crowded online course market. Michael emphasizes on how the beginning can negatively or positively impact your business. How you start a new online course can make or break your business. Find out how to start it the right way. In this episode, Michael gives his personal advice to anyone who’s just starting out or is at the foundation phase of their business. He discusses about the concept of progress between membership site newbies and online information marketing veterans. Find out what successful info marketers have in common, what drives their success, and how you can apply their same strategies to your own business. Michael discusses how to organize your program’s content to achieve the results that you are looking for. Michael highlights the importance of building a community. How events can strengthen a brand and how those relationships can impact the success of your business. Links Mentioned: How Spiffy works with Memberium Brendon Burchard Marie Forleo Jeff Walker Frank Kern

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