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Episode Info

Episode Info:

Episode 9 of the Empowering Women Podcast

Guest: Taralinda Willis, Co-Founder & CEO of Curate Solutions

Bio: Taralinda earned her MBA from the University of Wisconsin-Whitewater with a focus on operations and project management. Taralinda has experience in large-scale public project management, overseeing the creation of a $94M multi-use facility for the state of Wisconsin, sales and account management at a performing arts venue, and customized client solutions as the owner of a consulting business. At Curate, Taralinda leads customer acquisition and business operations.



Business Incubator, Gener8tor:

Women Entrepreneurs Network and Support, Doyenne Group:

Shared space + support for entrepreneurs in Madison, Starting Block:


Notable Quotes

"If you're trying to get contracts through, they might have a 20% success rate. So when you get to 8 "No"s out of 10, celebrate that - because you know you're getting close. You have to celebrate those and you also have to celebrate the small stuff and the wins. Being comfortable celebrating both sides is really valuable... If 8 people tell me "no", then I will take myself to dinner and have a glass of wine."   "Fundraising is very similar to the sales process. It's all about your follow-ups. It's all about making connections with people and being able to share the vision."   "Building a company takes a village... so many people have had an incredible impact on me personally, as well as the company that have made us successful."   "You have to optimize for both the wins and the losses."


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