adding some flavor | a coffee marketing podcast
About This Show
Adding some flavor is an all new Coffee Marketing Podcast for busy coffee professionals. Giving them Marketing hacks for their coffee businesses, they don't need to go to business school for.
Most Recent Episode
Harry Neira (Neira Cafe Lab): How to spread the word about specialty coffee in a coffee producing country
Harry Neira of Lima/Peru basically spent his childhood on a coffee farm! He had his first sips of coffee at the age of 3 years, can you believe it? But this is how life must be, when you grow up in a coffee producing country, right? After learning everything about coffee including roasting and farming, he started competing in the national barista championships, opened his first coffee bar, became a Q grader and is now introducing Lima coffee drinkers to specialty coffee. This episode is about Peruvian coffees, the different coffee regions of Peru, the specialty coffee scene in Lima and educating the customers to experience the diversity of those coffees. And I get the feeling, he won't stand still until he can lay his hands on the whole coffee supply chain in his country, Peru! What you'll in this episode: - How the Cup of Excellence can support the specialty coffee industry in a coffee growing country - How Barista competitions can transform the coffee consumption of coffee drinkers in your country - - How to not only share information about specialty coffee, but sell an experience to your customers - How to use a challenge and turn it into an advantage for your coffee business by taking the first step towards your customers - Why you need to be patient with the coffee drinking habits of your customers. Neira Cafe Lab on Facebook If you like this episode, please leave a review on iTunes!