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Episode Info

Episode Info:

Meg Brunson interviews top wedding planner, floral designer, and speaker, Jessica Zimmerman.

After struggling to turn a profit her first few years in business, today's guest managed to turn it all around and skyrocket the profit in her floral design business from zero to over $70k in just one year–all while raising three small children.

In this episode you'll discover:

  • The mistake she made with her first business, pursuing an opportunity with big potential to profit, which almost failed.
  • What turned around that first business, and what happened to it when she decided to move on to other things.
  • Why Jessica does not have an “end goal” - she doesn’t have a vision for where she will be in 5 or 10 years - and how she structures her goal setting to be flexible to her changing desires.
  • Find out what Jessica did during her slow season to make $44,000 from her Instagram following of 300 (which grew to 700) - with no ad spend - and how it launched the educational aspect of her business (something she never saw coming!)

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