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Episode Info

Episode Info:

Some sobering statistics emerged from the recent #Inclusive100 survey of the media/marketing industry: Women and people of color are actually declining in the executive ranks. In this conversation with survey creators, Lynn Branigan, president and CEO of She Runs It, and Carol Watson, senior director at Diversity Best Practices, tell MediaVillage how we can do better and get it right - starting with the need to benchmark where we're at now. 

Learn about the three goals of "100" that inspired their #Inclusive100 survey. “Companies really want to know how to  move forward. ... You can't just say you've been doing a lot, you have to measure, and understand what's happening with LGBTQ shifts, disability, veterans...all of those things. It's a very holistic, data-based approach which has been really missing in the marketplace.

...It’s like going to the doctor for your annual checkup. It's not a five-minute visit, it’s a great diagnostic scan and we all have to take our medicine,” Watson says.

Learn why marketing + measurement are the biggest drivers of success through this podcast, and through MediaVillage’s Advancing Diversity initiative. In fact listen to the previous interviews with all of this year’s inductees to the Advancing Diversity Hall of Honors. There will be more coverage on MediaVillage of the forthcoming Honors, Council meeting, the Diversity Job Meet-Up and the Creative Tensions® experience all taking place during CES on January 8th in Las Vegas.

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