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Episode Info:

Listen in to hear the latest research and insights from SiriusDecisions Summit 2019 from Chief Sales Officer, Strategies at SiriusDecisions, Phil Harrell.  You can read the full transcript on the Heinz Marketing blog starting Mon. 6/3 at 6 am PST.

We talk about the theme of Together... strategically it sounds like a great idea. Operationally, not always so easy. I ask Phil to talk about that difference a little bit. When we think about sales and marketing and even customer success in a lifetime journey perspective... when you have sales and marketing working together, it's fine to say we have the same objectives but then you have to figure out what does that look like on Tuesday? How do you bridge that gap?  

This and a lot more...

 

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