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Episode Info: Ep #212 - Lance Tyson, an authority in the sales world with a passion for developing influential leaders, joins me on the show for this week's episode of the podcast. Lance is the President and CEO of the Tyson Group where he coaches, consults and trains sales leaders. He's leveraged this sales expertise to land some of the biggest brands and businesses as clients in the worlds of sports and entertainment including the Dallas Cowboys, the New York Yankees, the San Francisco 49ers, Madison Square Garden, LiveNation, Six Flags, and RedBull. He's also the best-selling author of the new book, "Selling Is An Away Game: Close Business and Compete in a Complex World." In our interview together, we sit down and talk about the importance of truly winning friends and influencing people, especially based on what he learned from his early training from Dale Carnegie. You'll also hear a fascinating story of what he did to win over the President of the Cleveland Cavaliers as one of his earliest clients, it was a pretty bold move! Furthermore, we discuss the difference between marketing and sales, and what sales really is all about. Here's a hint, it involves a series of yesses! Lance also takes the time to outline one of his most successful client acquisition strategies which he's used to land big name clients by sending a book as a gift and leveraging a unique followup model to get you the meeting. You'll also hear how Lance adapts his strategies for B2C and B2B sales, along with why he views business as a game, like Chutes and Ladders. ALSO, you'll get his take on the #1 most underutilized sales tactic in the sales game, and just so much more. Enjoy my eye opening interview with the one and only, Lance Tyson.   Learn More About Lance Tyson, the Tyson Group and Get His New Book: Visit the Tyson Group website at: https://tysongroup.com/ Get Lance Tyson's Book, "Selling Is An Away Game: Close Business and Compete in a Complex World" at: https://tysongroup.com/book/ Follow Lance Tyson on Social Media: LinkedIn: https://www.linkedin.com/in/lancetyson/ Twitter: https://twitter.com/lancetyson   Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media. Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.   Follow Matt Brauning on Social Media: Facebook: https://www.face...
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