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Episode Info: We are meeting Bob Phillips and Keith Goldman of California Tortilla, a fast-casual Mexican-inspired restaurant. Falling in love with the brand's bold flavors and fun, laid-back attitude, the duo felt the concept would be perfect for a world they were familiar with - franchising. Together, they have built more than 50 restaurants in eight states over the past fifteen years and hope to introduce restaurants outside of the mid-Atlantic for the first time. Taking Goldman's 40 years of restaurant experience and Phillip's previous experience of owning dozens of franchises, the pair works like a well-oiled machine. Phillip's expertise in financial business models and bookkeeping as well as Goldman's operations proficiency are complements to one another. In 2002, experienced restauranteurs Bob Phillips and Keith Goldman opened their first California Tortilla Taking Goldman's 40 years of restaurant experience and Phillip's previous experience of owning dozens of franchises, the pair works like a well-oiled machine. Phillip's expertise in financial business models and bookkeeping as well as Goldman's operations proficiency are complements to one another. In part two, we play a clip from our popular Great Quotes in Franchising podcast. Read more »

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