The Leadership Project - Podcast
About This Show
An initiative to explore the stories and insights of the people who lead great places to work. To provide an engaging, entertaining and educational insight into these leaders, provide real world stories, experience and advice that can be distilled to actionable strategies.
Most Recent Episode
Peter Cleary - Leadership Starting with Values & Culture
Mar 10 16
Zinc is a brand activation business specialising in promotional marketing, relationship marketing, and licensing, with the motto: 'We make brands seen, heard and remembered'. After leaving a large corporate in 2004 Peter seeing out the 'gardening leave' period wrote up a business plan. Unusually this business plan was based on what the business would be like to work in, with who and what the culture would be. Then the business was formulated around those principles. To illustrate the success of this approach, Zinc has been acknowledged as one of Australia's best places to work on the BRW list in 2011, 2012, 2014 and 2015 for companies with less than 100 employees. As a consequence of that - a rapidly growing business. In our conversation we discuss Peter's path to start and as CEO of Zinc Group, starting with Values and Culture. Reversing the corporate mantra of happy shareholders, happy clients then 'staff or teams'. Evolution of the culture of Zinc based on "Shared Value" and Conscious Capitalism. Peter's leadership development, the importance of and adaptive, flexible business model with the right leadership group. As well as what is exciting Peter about Zinc today and so much more.