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To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first high-end restaurant, New York’s Union Square Cafe, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that he’s scaled. From his first innovative restaurants, Union Square Café and Gramercy Tavern, to the dramatic scale story of Shake Shack, Danny cast off received wisdom and wrote his own rules: The staff comes first; investors comes last; the customer isn’t always right; and “service” is not the same as “hospitality.” His simple ideas have radical implications for any industry. With a cameo appearance from Rick Barry (Former NBA player.)

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