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Episode Info:

One of the biggest differentiators today for B2B brands is the best possible customer experience. Since there really is no substitute for real-world interactions, activating influencers at events is one of the best customer content strategies out there today.

On this episode, I interview Lee Odden, CEO and co-founder of Top Rank Marketing, about why events are an ideal format for influencer content collaboration.

What we talked about:

  • Customer content strategies that activate influencers
  • The importance of speakers in building a brand
  • The ingredients of activated content
  • Strategies (like live blogging) that augment an event

Check out these resources we mentioned during the podcast:

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