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ABM is the best thing to happen to event marketers. 

That’s because it allows them to be far more targeted at events, whether they’re of the trade show/conference variety or company-produced (e.g., VIP dinners, workshops).

Listen in as Jessica Fewless, VP of ABM Strategy at Demandbase, shares some practical thoughts on how to select the shows you should go to in a given year based on the percentage of target accounts who will be attending.

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