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Many companies use events as their primary channel for marketing and engaging with their customers. And for good reason. Events are a wonderful place where people can meet face-to-face, which is important now more than ever. Companies use events not only to meet with their customers but to share their vision, showcase what’s new and get a pulse on their community. 

And Kristen Alexander, chief marketing officer at Certain, loves to take those events to the next level with our event automation platform. Certain’s platform helps people extract data from their event strategy-- from the planning to the execution and post nurturing.

And that’s why we’re so excited to finally launch the Masters of Events podcast! 

We’ve been capturing data signals from event engagement and using it for smarter marketing for years now, and we’re ready to start sharing those insights. Tune into our podcast to hear from leading event marketing professionals and event planners as they share their best practices. We’ve noticed a real need to create community within the event marketing strategy and event planner world-- and we’re excited to lead the charge.

 

Tell us what you want to hear about on our new show!

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