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Episode Info:

“There is nothing quite so useless as doing with great efficiency something that should not be done at all.” - Peter Drucker

In today’s episode I’m going to challenge what I see as a religion in business... The religion of scale. Scaling has it’s benefits, but has it’s shortcomings as well. I call this a religion because entrepreneurs tend to have very strong attachments to this view point and get very defensive about it. 

So what is the Religion of Scale? It’s the belief that success is equal to, or measured solely by, your ability to scale your business by growing your team, doubling or tripling your revenue, going national or maybe even international, that bigger is always better.

Selected Links & References:

22 Immutable Laws of Marketing by Al Ries, Jack Trout :

The Fisherman’s Fable:

The Five Regrets of the Dying:

People mentioned in this episode:


Philip Mckernan

Peter Drucker

Seth Godin

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